Exercise everything you are
- Health & Wellness
- Website Design
XYZ creates meaningful cardio experiences designed to embrace all aspects of your wellbeing, fulfilling your desire for bodily strength, encouraging your creative life force to surface.
To promote the evolution of XYZ, we updated the brand to reflect the Yin & Yang ethos of the intense cardio workouts and meditative body and mind focused classes.
The core deliverable of the brand refresh was the website, creating a new portal to all that is XYZ. The clean minimalist approach was further enhanced with the addition of a choice of dark or light / Yin or Yang for the entire site, depending on each user's mood.