EBRD AM24 London
Expanding Horizons Enduring Strengths
- Business & Finance
- Event Branding
- Identity
A first home annual meeting for the bank since 2016 offered us the unique opportunity to create and implement this year's look and feel from a far more familiar location. Although London is well-trodden ground for us, it nevertheless presented new and interesting challenges to overcome in delivering another successful event for the EBRD’s diverse and far-reaching guest list.
The look and feel was inspired by the bank's new direction towards expanding into regions such as sub-Saharan Africa, with the graphics representing the focus and shining light the EBRD delivers in investments and opportunities for these areas.
Canary Wharf, a renowned location for the banking world, presented us with the perfect canvas to add this year's colourful and impactful graphics. The uniformity of the glass and metal architecture meant the colour palette shone through and created a very recognisable hub for guests to arrive at.
Central Hall Westminster hosted the opening session and reception for all participants, a historic location a stone's throw from Big Ben and the Houses of Parliament. For this venue, we were keen to be sympathetic to the existing architecture, whilst adding our own touches of colour and branding.
